Adapting to the Changes in Online Consumer Behavior

"Retailers find themselves challenged to deliver personalization and relevance, particularly in an omnichannel world," said Nikki Baird, managing partner at RSR and co-author of the report, in a company press release. "However, while the best performers have made greater inroads, everyone is struggling to keep up with a new environment where mobile and social make larger contributions to online revenues, forcing a shift in priorities for the online channel.”