Adapting to the Changes in Online Consumer Behavior

Online consumer behavior is constantly changing. There are more touchpoints and channels to connect with consumers than ever before. Keeping up with these steady and ever-present changes in online shopping behavior is the No. 1 thorn in the sides of retailers, according to a recent report by Retail Systems Research (RSR), sponsored by ATG, a subsidiary of Oracle, titled After the Storm: Connecting with the New Online Consumer.