Making Work Fun and Meaningful

That responsibility, both to the environment and successful cataloging, is the driving force behind Patagonia’s longevity and sustainability.

About Patagonia
Headquarters: Ventura, Calif.

Year founded: 1973
Merchandise: outdoor apparel and equipment
Average order size: $150
Annual circulation: about 6 million
Mailings per year: 11
Retail stores: 22
# of SKUs: 600
# of employees: 1,000
Customer demographics: active, high-income men and women, in their mid-40s
Channel breakdown: 50 percent wholesale; 25 percent retail; 25 percent direct
Direct channel breakdown: 75 percent Web; 25 percent call center
Annual sales: more than $250 million
Printer: Arandell Corp.