Making Work Fun and Meaningful

Data, Data Everywhere

One of Patagonia’s direct marketing team’s proudest accomplishments is its new relational database. Built using Abacus’ ClearEDGE technology, this database tracks the recency, frequency and monetary value of Patagonia’s customers, as well as each customer’s path to purchase, e.g., whether the customer received a catalog before performing a Google search that led to buying high-performance long underwear.