Special Report: E-Commerce & Catalog Technology

This special report on e-commerce and catalog/multichannel technology follows suit with everything we provide our readers here at Catalog Success: actionable, money-making tips with immediate benefits.

As consumers’ modes of commerce continue to evolve, one thing has become abundantly clear: If you don’t operate in multiple channels — namely have an online presence in addition to your printed catalog — you can’t survive. This three-story portfolio runs the gamut from how online communities (i.e., Facebook) can be relevant for catalogers to new techniques for the not-so-old practice of affiliate marketing to a host of ideas to help catalogers thrive not only in the fourth quarter, but year-round with online gifting tactics such as gift cards, gift guides and gift sets.