Acquire New Customers, Without Spending $1K/M
Where to Start
The first step is to appoint an Alternative Media Czar for your catalog, someone responsible for: looking into all facets of alternative-media marketing, coming up with a testing plan, executing it and reading the results.
In researching space ads or off-the-page advertising, a trip to a major magazine retailer (e.g., Barnes & Noble, Borders, a large airport or train station) is in order.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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