Acquire New Customers, Without Spending $1K/M
A number of catalogers “surround” their markets, running space ads and TV and radio spots. Among them: Bose, Oreck and The Sharper Image.
Visit www.dogpile.com, the search engine of search engines, and type in “travel clothing.” You’ll find Magellan’s and TravelSmith at the top of many lists, along with Birkenstock, Half Moon and Ex-Officio. This isn’t a PR coup or favor returned; these search engines were paid for the listings.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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