Acquire New Customers, Without Spending $1K/M

One more important point: Key the label by source, and track results by conversion all the way through to lifetime value.

For more information:

• Iris Shokoff, (212) 295-9191, x23;

• Margaret Roberts, (870) 431-7729;

• The Wall Street Journal Catalog and Online Shopping, claudia.nelson@dowjones.com;

• QuikPak, (800) 447-7791