Acquire New Customers, Without Spending $1K/M

One technique: Hang back until the closing, and call at the last minute. Most magazines will take a space reservation up to 10 days after closing. Have the ad ready and the money set aside in your budget so you can move quickly and take advantage of a deal.

For budgeting purposes, start with a projected response of one order per 1,000 circulation, and work down or up from there based on experience.