Acquire New Customers, Without Spending $1K/M

If you see ads from other catalogers, it means they’ve tested this publication, and it apparently works for them and may well work for you, too.

• Buy copies of all likely alternate-media candidates, and request media kits.

Roberts writes: “The price you pay often determines your long-term success or failure in space, so be prepared to bargain!” With most media, it’s critical that you be prepared to bargain or have an agency that will do it for you. Your margin of profitability is determined largely by how much you pay for what you get.