Acquire New Customers, Without Spending $1K/M

Consultant Margaret Rose Roberts offers the following tips:

• Look for “editorial-fit” magazines that directly tie in with the nature of your product.

• Go with the medium with demographics most clearly matching your own.

• Look through these magazines for small (or large) response ads from your competitors, and go where your competitors go. Don’t touch a magazine that has no response ads. For example, I recently read an issue of Forbes and found not a single ad asking for a response.