Acquire New Customers... Without Spending $1K/M (1,696 words)

Catalogers generally run two kinds of ads:

u They'll pick a popular item and then offer it for sale. Example: TravelSmith runs space ads of all sizes in many publications for its signature item, The Indispensable Black Travel Dress.

u They'll offer to send a free catalog, or send it for a nominal charge, say $2, that's refundable against a customer's first purchase.