Acquire New Customers... Without Spending $1K/M (1,696 words)

Denny Hatch, consultant and freelance copywriter, founder of Who's Mailing What! (now Inside Direct Mail) and former editor of Target Marketing, is the author of "Method Marketing" and "2,239 Tested Secrets for Direct Marketing Success." He can be reached via www.methodmarketing.com or by e-mail: dennyhatch@aol.com.