Acquire New Customers... Without Spending $1K/M (1,696 words)

One more important point: Key the label by source, and track results by conversion all the way through to lifetime value.

For more information:

n Iris Shokoff, (212) 295-9191, x23;

n Margaret Roberts, (870) 431-7729;

n The Wall Street Journal Catalog and Online Shopping, claudia.nelson@dowjones.com;

n QuikPak, (800) 447-7791