Acquire New Customers... Without Spending $1K/M (1,696 words)

Tip: If you get a catalog request from any source, fulfill it quickly; the prospect may be eager to spend money with you. Fulfillment can be done economically through companies such as QuikPak, Indianapolis, a mailing house that will store your catalogs. Send them your requests electronically, and your catalog will be in the mail to prospects that day, or at most, the next business day. QuikPak employs co-mingling technology and flies catalogs to every U.S. Postal Service sectional center facility in the country every business day. So your book will be in prospects' hands in five to seven days of QuikPak receiving the order—at a cost of about 25 percent less than First Class Mail.