Acquire New Customers... Without Spending $1K/M (1,696 words)

I waited and waited for my catalog. At a direct marketing show, I mentioned my dilemma to Boardroom's Brian Kurtz who said he, too, had wide feet and swore by cataloger/retailer Johnson & Murphy. I found a Johnson & Murphy store a few blocks from my house and have been buying shoes there ever since. (P.S.: My Hitchcock catalog did not arrive for six weeks.)