Acquire New Customers... Without Spending $1K/M (1,696 words)

I recently had dinner with a catalog owner. "The Wall Street Journal was very good for us," he said. "It more than paid for itself. Almost all the people we sent catalogs to became customers."

Ads in this section generally run 2.5 inches square representing 35 agate lines at $65.91 or $2,306.85 to reach 4.1 million readers.