Acquire New Customers... Without Spending $1K/M (1,696 words)

Consultant Margaret Rose Roberts offers the following tips:

u Look for "editorial-fit" magazines that directly tie in with the nature of your product.

u Go with the medium with demographics most clearly matching your own.

u Look through these magazines for small (or large) response ads from your competitors, and go where your competitors go. Don't touch a magazine that has no response ads. For example, I recently read an issue of Forbes and found not a single ad asking for a response.