ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM
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Paul Miller
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“We tried to get on a level playing field,” she said of the 2007 rate hike, noting that flats were previously contributing less than half their weight compared to letters. The gap narrowed after the increase, but letters still contribute more.
And with more potentially damaging postage increases ahead, Cigno encouraged mailers to hire experts to look closer at their cost coverage and work with the PRC on ways to minimize the blow.
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