ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM

Although the reinvented PRC is now more aware of the catastrophic effect of the huge ’07 rate hike on catalog mail volume and its negative impact on USPS revenue, it’s still focused on leveling out attributable costs of Standard Mail flats (catalogs) vs. letters. Letters for years have contributed greater coverage, and as PRC Assistant Director Margaret Cigno noted, there’s still more catching up to do.