ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM
By
Paul Miller
and Catalog Success
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All his ideas on the table take increased catalog mail volume into account. “We want your volume, because we want to play the role of market-maker,” he said. “We want to design it to the specifications you want. We have the freedom within our cost coverage guidelines to be as creative as we choose to be.”
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