ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM

1. Price: to create prices that more precisely mirror catalogers’ needs and applications. The USPS, he said, will examine relaxing the piece and pound rates by expanding from the 3.3 ounce flat rate limit.

“This could lead to more pages and SKUs, better response, more sales and a minimal incremental cost to the USPS,” he noted. Beyond the much anticipated postage “summer sale,” which will offer significant discounts to high-volume catalog mailers from July 1 to Sept. 30, Bernstock said he’d like to explore other seasonal-based pricing and will address cost coverage issues.