ACMA Forum Recap: Conference Provides Pick-Me-Up From ACCM

Coming on the heels of the downcast ACCM conference in New Orleans, the American Catalog Mailers Association's (ACMA) National Catalog Advocacy & Strategy Forum offered the 50 or so attendees on hand some potential relief and plenty of optimism.

The event, coordinated by Hamilton Davison, the upstart two-year-old organization’s executive director and aggressive lobbyist for postal relief on behalf of catalog marketers, offered sessions featuring members of the Postal Regulatory Commission (PRC), the USPS and mailers. The focus was primarily on gaining more favorable postal rates for catalogers still reeling from the killer postage increase of 2007.