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Greg Kefer
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Most companies know that the rigid supply chains of the past aren't capable of supporting omnichannel retailing. For example, Target announced in January it would be matching prices with online competitors such as Amazon.com year-round as well as honoring its own web prices in its brick-and-mortar stores in an effort to meet consumer demand with increased agility. Although it's far from a new concept, the ability to adapt quickly to disruptions and opportunities is critical, yet few companies have mastered it.
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- Companies:
- Amazon.com
- Target
- Places:
- Bangladesh
Greg Kefer
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