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When the shopper visits other Web sites using the same color solution, the software recognizes the unique profile and adjusts the color images, displaying them in the most accurate manner possible for that particular shopper’s monitor.
The Verifi technology also alerts shoppers to changes in their monitor characteristics, changing company logos, for example, from a bright color (current) to pastel (needs to be refreshed) to gray (not working). This reminds shoppers to “refresh” their color profiles.
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Miriam O. Frawley
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