Show Us Your True Online Colors

2. Your photography, monitors and output devices all should be closely calibrated to lessen variability during the production process. When you convert from a Macintosh environment (traditionally used by creatives and prepress) to the Web, account for differences in brightness.

3. Consider investing in a Web image color-correction solution to lessen or eliminate color variables. Two established options include Imation’s Verifi Accurate Web Color and E-Color’s True Internet Color. Let’s explore the investments necessary for these color-improvement options.