Show Us Your True Online Colors

For years, catalogers have painstakingly labored to represent products as accurately as technology and the printing press allowed. The task of bringing the same level of perfection to their Web sites presents a formidable challenge to many.

The most critical variable for an online image’s color is the shopper’s computer monitor. Indeed, monitor displays vary not only from model to model, but also from unit to unit. A monitor’s age, display settings and other variables can affect image quality.