ACCM Post-Mortem: A Last Hurrah?

3. The city and facility: A number of years ago, the Direct Marketing Association (DMA) attempted to hold one of its annual conferences in San Antonio. This turned out to be a bit of a disaster, since unless you’re coming from New York or Chicago, direct flights are hard to come by. While a whole lot easier to get to than San Antonio, New Orleans isn’t as easy to book a low cost flight to as, say, Chicago, San Francisco or Orlando.