ACCM Post-Mortem: A Last Hurrah?
By
Paul Miller
and Catalog Success
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There were some exceptions. Some vendors were given more prominent positions and were a lot more self-serving and promotional than I’ve seen at an ACCM before. Fortunately, there were plenty more sessions that included more marketers and very useful information.
Attendancewise, some sessions drew quite well. But others drew less than a dozen people. Even worse, a few of the “Ask the Doctor Medical Center” consultants on hand to review catalogs and Web sites in the exhibit hall told me that very few attendees came up for their free critiques.
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