ACCM Post-Mortem: A Last Hurrah?

4. The conference organization: Both the DMA and its partner Penton have endured extensive layoffs in recent months, and at times this became apparent at the conference. Employees lacking the past experience and know-how of this event did their best, but at times their inexperience and overall lack of manpower showed. All things considered, however, the event came off as well as could be expected.