About Uno Alla Volta & Cooking Enthusiast

Headquarters: North Branford, Conn.

Year founded/first catalog mailed: 1993-94

Merchandise: Uno Alla Volta — handcrafted collectibles, jewelry and pottery; Cooking Enthusiast — cookware and kitchen goods

Mailings per year: 16 per title

12-month housefile: 65,000 for each title

# of SKUs: 4,000 (combined)

# of employees: 60 full-time

Annual sales: $20.5 million (combined)

Channel breakdown: 69 percent catalog/phone/fax/mail; 30 percent online; less than 1 percent outlet store

Average order size: Cooking Enthusiast — $95;Uno Alla Volta — $175 (includes shipping charges)

Printer: Quad/Graphics

List manager: Belardi Ostroy