About Mrs. Fields Gifts
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Headquarters: Salt Lake City
Year founded: 1988
Merchandise: Cookies and other baked goods
Average order size: $100
Annual sales: $30 million (catalog/online only)
Mailings per year: 12
Retail stores: 470
# of SKUs: 500
# of employees: 100 full-time, increases to 500 with seasonal workers
Customer demographics: Upscale women giving to men; office managers and executive assistants in companies who give gifts on behalf of their teams
12-month housefile: 180,000
Printer: Quebecor World
List manager: D-J Associates
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- Companies:
- Mrs. Fields Original Cookies
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