About Mrs. Fields Gifts

Headquarters: Salt Lake City

Year founded: 1988

Merchandise: Cookies and other baked goods

Average order size: $100

Annual sales: $30 million (catalog/online only)

Mailings per year: 12

Retail stores: 470

# of SKUs: 500

# of employees: 100 full-time, increases to 500 with seasonal workers

Customer demographics: Upscale women giving to men; office managers and executive assistants in companies who give gifts on behalf of their teams

12-month housefile: 180,000

Printer: Quebecor World

List manager: D-J Associates