About CDW

Headquarters: Vernon Hills, Ill.

Year founded, catalog launched: 1984

Merchandise: technology products and services for businesses, government and education

Annual circulation: 15 million-plus

Mailings per year: 75 to 100

12-month housefile: 300,000-plus

Retail stores: 1 (at corporate headquarters)

# of SKUs: 200,000-plus

# of employees: 5,880

Customer demographics: The IT purchaser, generally mid-30s or older and predominantly male

Annual sales: $7.8 billion (per estimate by Moody’s Investors Service)

Channel breakdown: 73 percent account managers (phone), 27 percent Internet; 66 percent of total sales come from the corporate sector, with the majority coming from the public sector (government);

Printer: RR Donnelley, Quad/Graphics

List Manager: In-house team