About AmeriMark Direct

Year founded: 1969

Headquarters: Cleveland

Merchandise: women’s apparel, shoes, beauty products, health products, jewelry and accessories

Catalogs: Anthony Richards, Complements by Anthony Richards, Essentials by Anthony Richards, Windsor Collection, Beauty Boutique, Healthy Living, Time for Me

Membership plans (125,000 members): Passport to Savings, Passport to Health, ID Sentinel Alert

Price point range: $2 to $999

Average order size: $51

Annual circulation: 120 million

Mailings per year: 75 to 80

# of SKUs: more than 100,000

# of employees: 600

Customer demographics: primarily female, 60 years and older, middle to low income; Time for Me target audience is younger, more upscale women

Sales per channel: Web, 15 percent; telephone, 37 percent; mail, 48 percent

Annual sales: more than $120 million

Printer: Spencer Press, an R.R. Donnelley company

List manager: Mokrynskidirect

12-month housefile: 1.8 million