About AmeriMark Direct
Price point range: $2 to $999
Average order size: $51
Annual circulation: 120 million
Mailings per year: 75 to 80
# of SKUs: more than 100,000
# of employees: 600
Customer demographics: primarily female, 60 years and older, middle to low income; Time for Me target audience is younger, more upscale women
Sales per channel: Web, 15 percent; telephone, 37 percent; mail, 48 percent
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