Abolish Sales and Marketing, Embrace the Buyer's Journey
What has ABC’s CEO scratching his head? It's that disengaged prospects often come back six months to 12 months later ready to buy. They're armed with a specific set of questions, performance metrics and a price they’re willing to pay.
ABC’s experience is becoming the new normal. It illustrates how the way we conduct business is changing. Four statistics add some context around this social transformation that B-to-B companies are experiencing:
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