Abolish Sales and Marketing, Embrace the Buyer's Journey

Even though ABC's sales team is making over 40 calls a day, the reps aren't getting to talk "live" to many people. Email and webinar campaigns are hit or miss. The prospects they do get into the pipeline often disengage during the sales cycle. Most CEOs consider this a classic case of marketing and sales failing. It's an instinctive reaction to make a change.