So when I discovered the Bean chinos I’d bought were from China, I felt betrayed. How did I miss this?
The Weasel Word: “Imported”
I went online to find my chinos on the L.L. Bean Web site. Here’s the copy:
About This Item
For years, our customers have complimented the superior comfort and workmanship of our Chinos. The secret to their popularity is in the soft yet sturdy cotton fabric and the comfortable fit. Bonded to the fabric is a durable stain- and wrinkle-resistant Nano-Care® by Nano-Tex® treatment that ensures creases stay in, but stains and wrinkles stay out. The sturdy no-roll waistband is one of the most comfortable you’ll find, and the deep, roomy pockets have coin catches to keep your change secure. Rugged buttons and sturdy zipper will last for years. And we’ve included a center-back belt loop to keep your belt from riding up — a feature that many of our competitors do without.
Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.