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Denny Hatch
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From Bean’s AP obituary of February 7, 1977:
His business was built on practicality, quality and honesty. Almost every complaint on a product was satisfied, although the merchant, shoes normal voice was a reverberating shout, was not known for a casual attitude toward money.
He manufactured many of his products in a rambling factory next to his shop over the post office in Freeport [Maine]. The store was open 24 hours a day simply because a fisherman might need a license or a packet of flies at 4 A.M.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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