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Denny Hatch
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Where Lands’ End trousers seem to slip down the spare tire of my middle and threaten to drop down around my ankles when I’m carrying a heavy sack of groceries in one hand and a gallon of Stoli in the other, these marvels look and feel custom tailored. I was thrilled.
When it came time to put them in the washing machine, I looked at the label to see what the settings should be and discovered the polo shirts were made in Thailand. On the chino trousers label, a line of copy made my blood run cold: “Made in China.”
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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