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Denny Hatch
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* In other words, Peterman/Staley turned the foreign provenance into a benefit — a unique selling proposition. Peterman had mystique.
* Peterman spent the last three years of his first run chasing money rather than great merchandise. He went out of business because his VCs wanted big returns and he ran out of cash trying to open 50 retail stores concurrently. John O’Hurley, who played Peterman on “Seinfeld,” is a major investor in Peterman redux. But that’s another story.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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