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Denny Hatch
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www.SkyMall.com%2FGifts<%2Fa>%20Newport%20News%20Runway-inspired%20fashions%20for%20less.%20Shop%20our%202008%20styles%20and%20trends.%20www.Newport-News.com<%2Fa>%20Signals%20Mail%20Order%20Catalog%20Fun%20%26%20Great%20Gifts%20for%20All%20Occasions%20Your%20One-Stop%20Holiday%20Gift%20Store%20www.signals.com<%2Fa>%20Crate%20%26%20Barrel%20Furniture%20Find%20Contemporary%20Furniture%20for%20Your%20Home%20Online%20at%20Crate%20%26%20Barrel!%20www.CrateandBarrel.com<%2Fa>%20—%20November%2011,%202008%20Late%20last%20summer%20I%20ordered%20two%20pair%20of%20chino%20trousers%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fa-web-site-id-like-see-launched-178153%2F" target="_blank" class="email" data-post-id="5749" type="icon_link">
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* My bet is that more than one catalog has tested putting the country of origin on every SKU and it bombed.
* That said, remember the old J. Peterman catalog with copy by Donald Staley that read like a series of short-short stories out of The New Yorker? These were minitravelogues that described Peterman’s adventures in foreign lands where he found some marvelous item that was being imported and offered on an exclusive basis.
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Denny Hatch
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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.
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