A Watchful Eye on the Bottom Line
Paul retains the assistance of the Catalog Success staff: Nicole Rollender, managing editor; Kendra Clayton, senior copy editor and assistant editor; and Matt Griffin, associate editor, as well as the staffs of our sister publications Target Marketing, FundRaising Success and Inside Direct Mail.
I always judge a job by what I learned while I worked there. And I leave the direct marketing industry with valuable lessons:
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