‘Tis the Season

WHAT HE ENJOYS MOST ABOUT THE CATALOG/MULTICHANNEL BUSINESS: Studying people. As a political science major in college, Harris enjoyed understanding what moved people, what made them tick. For him, this was a natural transition. “Direct marketing can be very formulaic,” he says, “if you get the formula right, you can enjoy tremendous growth. Once you understand the formula behind what your particular business or niche does well, by targeting your audience properly you can put out in the marketplace enough information to get a very good response.”