‘Tis the Season
A veteran returns to cataloging with a Christmas products book
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Joe Keenan
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WHAT GOT HIM HERE: A failed catalog company of his own. After a brief stint working in television as a producer of a live talk show on cable TV, Chris Harris turned to direct marketing, an arena that always intrigued him. He founded his own catalog/multichannel company, the Graham Harris Trading Co., on a business model he formulated in college. His goal was to be the distributor of the finest men’s and women’s apparel and accessories available through the mail and online.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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