Profile of Success: Booting It Up

TP: We did fine last year — we were just off plan by a single digit. And again, it has to do with the fact that these are people’s passions. These are things that really strike a chord when people see them.

This year we’re mailing smarter. We pretty much mail more when our operations are streamlined and efficient. We’re looking at those prospects. We’ve always prospected at a profit and will continue to do so. «