Profile of Success: Booting It Up

We started designing, manufacturing and selling a preprint line of T-shirts and gift items to other catalogers; we were on the wholesale side of it as a vendor and a supplier. Eventually people started writing notes and sending letters asking us to put out more and more products. So in 1995, we mailed our first 16-page, digest-size catalog featuring not only T-shirts, but more of the gift items as well. We started as a wholesaler and migrated to a cataloger.