A True Multichannel Experience

A brief backgrounder on Sears-Lands’ End: Sears acquired Lands’ End in 2002. From that day on, people questioned how the two could co-exist. Within a few months after the acquisition, Sears began offering a limited number of Lands’ End products in its stores. I often cringed when I went into Sears stores, because there seemed to be no rhyme or reason for where it basically dumped the Lands’ End items. One area could have a selection of Lands’ End polo shirts, the next could have some low-end, polyester-laden Sears proprietary brand of shirts.