A True Multichannel Experience

For my first report, I thought I’d share a true multichannel experience with you. Not just any multichannel experience, but one that truly brought together catalog, retail and Web all at once.

In mid-December, my wife dragged me to the Danbury (Connecticut) Fair Mall located near my home in Westchester County, N.Y., to do some holiday shopping. She brought her Lands’ End catalog along with her, because she wanted to comb through the Sears store to see if it had some of the Lands’ End items. This way, she wouldn’t have to wait for them to be shipped.