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We stay true to the look, but at the same time continue to update our assortment. We have to maintain a balance between fresh and traditional merchandise. We update our looks to reflect current trends in home fashion, while maintaining our brand identity.
In my job, I always think of myself as the team leader for the merchants and as the personal shopper for the customer. I have a buyer, an assistant buyer, a reorder buyer and inventory personnel. We have local manufacturing here in New England where we product-develop and source.
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- Companies:
- Sturbridge Yankee Workshop
Alicia Orr Suman
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